I. ABOUT DR KHOI DENTAL CLINIC

DR KHOI DENTAL CLINIC has nearly 20 years of experience in establishment and development, becoming the leading dental center in Vietnam with expertise in disease treatment and dental aesthetics. With the trust of millions of domestic and foreign customers, we provide reliable and high-quality oral health care services.

Dr Khoi Dental Clinic was established in 2005

Quality service creates the premise for prosperous development

- Doctors team. CKII is equivalent to a PhD level with more than 20 years of experience

- More than 30,000 customers have trusted and chosen

- More than 5,000 implant cases

- More than 12,000 cases of porcelain crowns and braces

II. CONTEXT AND TARGET AUDIENCE

The difference that only exists at Dr Khoi Dentistry is the quality of service, the core of which lies in the qualifications and skills of Dr. Tran Quoc Khoi. Before cooperating with Dr Khoi Dental Clinic, we heard Dr Khoi confide: "There was an overseas Vietnamese customer who got porcelain crowns here 10 years ago. Recently that customer had it done again, but it was done in another country." location. When the doctor there removed the installed porcelain tooth, he was extremely surprised by the level of the Vietnamese doctor, because the tooth inside was still intact, and the doctor thought that it took a very high level of skill to cover it. Porcelain can preserve the inner teeth so intact."

Despite the service advantage, Dr Khoi Dental Clinic still has limitations in terms of communication, limitations include:

> There are many Fanpages in the system, leading to confusion when customers search

> Posting frequency is irregular, content and images do not convey the clinic's capabilities

> Not focusing properly on the USP of the clinic

Before embarking on the project, and through discussion with Dr. Khoi, SanMedia created an implementation strategy, targeting the following target audiences:

• Implant services: Elderly people, people who have lost 1 tooth or lost all teeth, especially overseas Vietnamese customers returning home to use the service.

Implant service

• Porcelain tooth aesthetics: Overseas Vietnamese, people who need to beautify their smiles, people with yellow, chipped, unsightly teeth,...

Cosmetic porcelain crown service

• Wisdom tooth extraction service: Mainly concentrated in Vietnam
• Braces service: Young people, Gen Z, pupils and students encountering buck teeth, crooked teeth, malocclusion,...

III. ROLE OF SANMEDIA

1. Analyze the market and target customers

To optimize efficiency and costs for customers, SanMedia has performed a thorough market analysis including needs, competitors and target customers.

2. Create a communication strategy and plan

After obtaining insights about services, customers and markets, SanMedia proceeds to strategize about the messages to convey, the content and platforms to focus on deploying.

3. Produce content and post to platforms

Content produced by the Media team includes: Content, capturing actual video images, editing recorded videos.

After having completed content, the Digital team conducts posting, seeding and tracking results on platforms including: Fanpage, Tiktok, Youtube, Linkedin and e-commerce platforms.

4. Measure and adjust monthly

Every month SanMedia will measure the results of advertising campaigns and suggest adjustments to optimize results.

IV. RESULT

- Results exceeding set KPIs

- After 1 month

+ 162,563

+ 360 customers contacted