TOTAL MARKETING PROJECT - AN HUY PHARMA

I. ABOUT AN HUY PHARMA

AN HUY PHARMA is an enterprise that produces, imports, and distributes products: Medical equipment and modern drugs RX, OTC, functional foods, beauty cosmetics with address at: 130 Nguyen Cong Tru, Nguyen Thai Binh Ward District 1 City. Ho Chi Minh.

Anh Huy Company's products have all received certificates from the Ministry of Health and won major prizes in pharmaceutical industry product fairs. Especially trusted and used very effectively by many customers.

An Huy Pharma

II. CONTEXT & TARGET AUDIENCE

The functional food industry is a potential field, however recently the market has had many scandals leading to loss of trust among users. Quality and reputable brands are also more or less affected. Regaining customer trust is not something that happens overnight. It is a persistent and effective marketing process.

Recognizing the role of Marketing and brand communication, Anhui Pharmaceutical has connected with SanMedia with the overall Marketing project.

The project's target customers are consumers and the second audience is pharmaceutical distribution agents and pharmacies nationwide.

With the goal set to increase sales and build an image of An Huy pharmaceutical brand with quality, reputable products and practical results.

III. THE ROLE OF SANMEDIA

1. Research the market, competitors and target customers

As the first step in the project, SanMedia conducts market research and analyzes data to make comments about the market and point out opportunities and challenges. Find out Anhui's competitors, analyze and position Anhui's brand compared to competitors. Besides, it is also indispensable to analyze target customer insights. After the analysis process, SanMedia outlined the market overview and proposed project implementation strategies.

Market research

2. Strategic planning

After having a detailed analysis, SanMedia will provide implementation solutions for the project. In which online Marketing is focused on implementation. Specifically, deploy marketing activities for popular marketing channels and potential user files.

3. Deploy strategy

SanMedia launched an "attack" on two main platforms: Fanpage and e-commerce floor

> Fanpage: Produce content, product videos and run sales advertisements

Fanpage administration

> E-commerce platforms: setup, management and operation of e-commerce platforms Shopee, Tiki, Lazada

Management of e-commerce platform

4. Measure, adjust and optimize

Measure effectiveness and optimize campaign activities to ensure achievement of set KPIs.

IV. RESULTS

After 1 month from the date of implementing the campaign, Anhui Pharmaceutical has had many outstanding and specific growth

- Sales increased by 150%

- Reach: 25,000 people

- Number of incoming messages: 30

Proud to be a Marketing Agency with 300+ trusted businesses, let SanMedia accompany you on your journey to building and promoting your business. Contact the information below immediately for detailed and quick advice!

SanMedia Joint Stock Company

Address: SanTower Building - 53 Kinh Duong Vuong, Ward 12, District 6, City. HCM

Email: sanmediacorp@sanmedia.vn 

Hotline : 0914 543 796

Facebook: fb.com/sanmedia.vn