1. BACKGROUND
In the last days of summer, the demand to find schools of the high school graduates increased. Take advantage of being a large, high-impact university with a wide range of disciplines. SanMedia has planned in advance to attract students to come and attend Nguyen Tat Thanh School.
2. SANMEDIA'S ADVERTISEMENT STRATEGY
> Plan 3 months in advance to do prep work
> Research and analyze potential markets
> Sketch and plan implement
> Deployment and process monitoring
> Measure and adjust campaigns
3. TARGET AUDIANCE
> Các bạn học sinh từ 15 tuổi (Mới ra trường)
> Các bậc phụ huynh
> Các anh chị, chú bác
4. RESULTS
Through the advertising process, SanMedia has reached hundreds of thousands of students, including more than 1,000 students enrolled at Nguyen Tat Thanh School.
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5. PROJECTS OF NGUYEN TAT THANH SCHOOL PERFORMED SANMEDIA
Program to find bus to school