1. ABOUT LEETHI COCO
Leethi Coco is a brand under Lee Thi Cosmetics Co., Ltd., a cosmetic brand from nature, benign and suitable for all skin types.
Leethi Coco's head office is located at: No. 27, Street 18, Nam Do Area, Ward 6, Tan Phu Ward, District 7, Ho Chi Minh City
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2. BACKGROUND AND TARGET AUDIANCE
Background
Cosmetics is an extremely potential industry when the demand for beauty is increasingly high based on the wave of the Internet and the more open and extroverted lifestyle of young people, especially Gen Z. But also face with extremely fierce competition. Therefore, to be able to attract customers, cosmetic brands need to have outstanding and attractive marketing programs.
Therefore, Leethi Coco needs a program to build close relationships with customers through its valuable products.
Target
Customers who use cosmetics are not only women, but the wave of cosmetic use from men is not inferior.
> Gender: Male - Female
> Age: 18 - 40
> Needs: Facial care, beauty
> Living area: Ho Chi Minh City
3. THE ROLE OF SANMEDIA
As a media partner of Leethi Coco, SanMedia has conducted market research and analysis, especially targeting the main target audience of young people as well as brand status. From the analysis results, Leethi Coco is losing her close connection with customers. Therefore, SanMedia proposed the program give away through minigames to attract interaction and love from the audience.
After agreeing with Leethi Coco, SanMedia offered the following program content:
> Content: Customers will be given a completely free product from Leethi Coco when they answer the right questions in the fastest time and comply with the regulations of the BTC.
> Program rules: “Follow” Leethi Coco fanpage and “Share” weekly question of the program on “Personal Facebook” in Public mode.
> Time: 4 weeks from 11/7/2022 - 11/8/2022
To make the program more attractive, SanMedia converted the content from images to Motion Graphics.
Motion Graphics
In addition, every week, SanMedia will write articles and prepare images to announce the results to encourage more people to participate.
The program has attracted a large audience to participate and every week there are lucky players to receive attractive gifts. Through the program, the Leethi Coco brand has connected and regained sympathy with its potential customer group.
