1. ABOUT KHIET MINH BAKERY

Khiet Minh Bakery Co., Ltd. is a large-scale company specializing in cakes, pastries, snacks. Owning 39 branches spread across the West and diversified Marketing system (in charge of SanMedia)  Khiet Minh Bakery is considered the largest bakery company in the Western region.

Website: khietminhbakery.com/

2. KHIET MINH BAKERY'S WISH TO BUILD TVC VIDEOS

With the context that near Tet, the market demand for Tet gifts increases. Since then, SanMedia has cooperated with Khiet Minh Bakery to produce a meaningful TVC video advertising Tet. With the content of a son away from home visiting his parents with a Tet gift from Khiet Minh Bakery.

3. THE ROLE OF SANMEDIA

In order to complete the TVC Tet film perfectly, SanMedia's team built up the script idea as well as surveyed the market to choose a familiar rural setting. In particular, actors need to have experience and know how to act in order to clearly express the message content of the film.

Behind the scenes filming Tet clip

Behind the scenes SanMedia prepares props

After having the finished product, SanMedia also edits the video to refine every corner to make the video more beautiful and better in the eyes of the viewer. Below is the TVC product of SanMedia's Tet holiday for Khiet Minh Bakery:

4. COMPLETION TIME

Video TVC advertising Tet only takes 6 days to complete. Shooting time is from December 22, 2022 - December 28, 2022

5.  KHIET MINH BAKERY CHANNELS

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