ABOUT HƯNG PHÚC SPA

Hung Phuc Spa is an address specializing in treating skin problems such as: melasma, eczema, birthmarks, acne and providing beauty solutions such as: improving aging skin, HA transplant, eyebrow tattooing, eyelash extensions , make lips pink, ...

Currently, Hung Phuc Spa has two branches at:

220/10 Nguyen Trong Tuyen, Ward 8, Phu Nhuan District, Ho Chi Minh City

Tan Phu Hamlet, Tan Hoa Thanh Commune, Tan Phuoc District, Tien Giang Province

BACKGROUND AND TARGET AUDIANCE

In recent years, Hung Phuc Spa has constantly grown from having a branch in Ho Chi Minh City, has opened another branch in Tien Giang in 2022. On the momentum of growth, Hung Phuc Spa wishes to promote more sales. In which, launching promotions at appropriate times is the top priority strategy.

In the context that the 2023 Lunar New Year holiday has just ended, the demand for beauty after Tet has started to increase again. During the Tet holiday, because of the need to have fun and celebrate Tet, more or less customers will neglect beauty, have skin problems and need to take care of and restore beauty after a long holiday.

This is the opportunity for Hung Phuc Spa to launch promotions and attract customers with beauty needs after Tet.

Target audience of the promotion:

> Gender: Female

> Age: From 18 to 55 years old

> Needs: Beauty refurbishment, treatment of skin problems, skin care after Tet.

> Location: Ho Chi Minh City area and neighboring provinces.

THE ROLE OF SANMEDIA

Before carrying out any promotional activities, SanMedia has a methodical marketing research process. From there, determining the exact needs as a basis for building the right plan.

In this case, SanMedia has prepared in advance through market research after Tet. Thereby, realizing the growth of beauty demand during this time. Seizing that opportunity, our team proceeded to develop a plan for the promotion.

After proposing and discussing with Hung Phuc Spa, the program rules were agreed as follows:

Promotion on the opening day of the first day of the Lunar New Year 2023:

> 20% off all services

> New year lucky money for customers to come and experience the service - Special value up to 𝟏𝟎𝟎 dollar.

Time: Only on January 31, 2023 (ie January 10)

Location: 220/10 Nguyen Trong Tuyen, Ward 8, Phu Nhuan District, Ho Chi Minh City.

As planned, SanMedia's team produced content: Including a program post and a video summarizing the program on Hung Phuc Spa fanpage.

The performance measurement after each program is also one of the factors that SanMedia cares about the most to show customers the results of their investments. At the same time, San's team will also recognize and draw on experience to constantly improve for the next projects.

RESULTS

The program has reached 233 customers and attracted 147 interactions on Facebook. At the same time, there were 11 customers participating in the promotion and experiencing the service on the opening day.

The results of the promotion program report on the opening day of the Spring Quarter of the Year of the Rabbit 2023 have generally satisfied both parties.

OTHER PROJECTS SANMEDIA HAS PERFORMED FOR HUNG PHUC